In Bryant’s eyes, the processes are one and the same and they both require two very important things: relentless focus and unadulterated care towards what you are creating. The vision is almost the most important step because of the sheer number of small steps and adjustments necessary in order to create the excellent final product, whether it is a Kobe Bryant picture-perfect jumpshot or a revolutionary product like the iPhone.
Towards the end of his recount of his day at Apple, Bryant talks about something Jony Ive asked him: “How do you prepare? How do you build your game?” Kobe responds by telling Ive that he prepares and builds his game much of the same way that Ive designs the Apple products - by cultivating a process that is sequential (but quite intricate) and built from a solid vision of the end-goal. In the video, Bryant discussed how he once scheduled a visit to Apple’s headquarters in Cupertino, California and spent the day there speaking with Apple’s senior vice president of Design, Jonathan (Jony) Ive. So, three weeks ago, I happened to come across a Youtube video in which NBA superstar Kobe Bryant talks about how he makes it a habit during his offseason to speak with top individuals in different fields (“leaders in industry”) who are well-known and also have a body of work that underlies their success. Whether it is a great film like Inception or a finely designed car like a Ferrari or even a well-cooked meal, I find myself wanting to know more about how it was designed and, more importantly, the people that designed it. The remaining has come from wanting to understand the intricate and underlying design principles that envelop many of the products we see around us. Some of this interest has come from trying to improve my art and drawing skills. Over the past few months, I have become immensely interested in design and why things work the way they do (and also why they don’t work in any other way).
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